INGREDIENTS
Potatoes (88%), Vegetable Oils (Rapeseed, Sunflower) – in varying proportions, Batter (WHEAT Flour (with Calcium, Iron, Niacin, Thiamin), Modified Starch (Maize, Tapioca), Rice Flour, Salt, Corn Starch, Turmeric Extract, Colour (Paprika Extract))
SUSTAINABILITY
The simple spud is at the heart of our business, and as a responsible food producer with strong links to farming, we aim to create the very best product with the minimal environmental impact.
To do this we use our four-point sustainability strategy: Smart & Sustainable Farming, Resource Efficient Operations, Good Food, and Thriving Communities.
As a food producing business, we understand how vital it is to look after the health of our planet, and one of the ways we are doing this is through regenerative agriculture, an ecosystem-based approach to farming.
Why you can count on SINA :
All of our products are free from artificial colours, flavourings or preservatives.
95% of our potato products have only green or amber nutritional indicators for saturated fat and sugar.
By focussing on product innovation, we can offer our consumers a variety of tasty, convenient and nutritious products. This complements our reformulation efforts, which has helped us cut saturated fats by 70% across our product portfolio.
Most of our products have green traffic light for salt and we’re always looking to reduce this where possible. In fact, we’ve reduced salt in our potato products by 30%.
We are 100% palm oil free, instead using a blend of sunflower and rapeseed oil on our products. And wherever possible, we source our rapeseed oil from the Egypt.
We use every part of the potato to reduce waste as much as possible. This means that the size of your chips and fries may vary, but it’s all part of our effort to minimise waste and be more sustainable.
We were the first food manufacturer to have front-of-pack, colour coded nutritional labelling on our products.
Food Waste
Frozen food waste
As our products are frozen, we help to drive lower wastage when compared to non-frozen products. However, food waste is a real issue within food retail, and to a degree that includes frozen items. Thankfully, through our partnerships with food banks surplus products are now going to the people who need it most.
Zero landfill policy
SINA in Egypt has achieved zero waste to landfill since 2017. We aim to use 100% of the potatoes, including the skin that’s left over from our fries. A percentage of our waste even becomes animal feed.
Packaging
Cutting plastic use
Single use plastic is slowly being faded out in the Egypt. As a nation we’re doing more to recycle, and as a business we’re constantly looking into new ways to make our packaging more environmentally friendly.
Reducing our packaging
we’ve reduced our plastic packaging by 20%. This includes family favourites like Crispy French Fries.
100% recyclable
SINA is very proud to say that 100% of our plastic packaging in Egypt is recyclable. Globally we’re committed to making all of the packaging recyclable, reusable or compostable.
SUSTAINABILITY
The simple spud is at the heart of our business, and as a responsible food producer with strong links to farming, we aim to create the very best product with the minimal environmental impact.
To do this we use our four-point sustainability strategy: Smart & Sustainable Farming, Resource Efficient Operations, Good Food, and Thriving Communities.
As a food producing business, we understand how vital it is to look after the health of our planet, and one of the ways we are doing this is through regenerative agriculture, an ecosystem-based approach to farming.
+201006506180
+201080288899
frites@sinagroup.net
which is the specialized department to meet the export requests and the needs of partners inside Egypt for seeds and agricultural fertilizers
– Office and warehouses Address :
Alex – Cairo Agricultural Highway – Next to Tawfiqia Bridge, Altawfiqia, Beheira.
– Vat number : 483924156
– Commercial registration number : 44661
Crafted With Love, LAMSA TECH ♡
which is the specialized department to meet the export requests and the needs of partners inside Egypt for seeds and agricultural fertilizers
– Office and warehouses Address :
Alex – Cairo Agricultural Highway – Next to Tawfiqia Bridge, Altawfiqia, Beheira.
– Vat number : 483924156
– Commercial registration number : 44661
Crafted With Love, LAMSA TECH ♡
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